Executive Speaking – Yes, it’s scientific
Do you want to get the boardroom addicted to your story? How about your staff or your clients?
Thanks to the latest findings in Neuroscience we now know what brain chemicals make us stop and pay attention. So, can we use this information to engage our listeners and make them pay attention by sharing stories? The answer is yes.
A great story can trigger the same brain chemicals that cause us to pay attention, chemicals like cortisol (help the body respond to stress and danger), oxytocin (love and trust) and dopamine (the brain’s reward and pleasure centres).
Inspirational Leaders tell stories. They know that emotion trumps logic and a presenter needs to touch a person’s heart as well as their head.
By carefully crafting your business stories, you can connect at a much deeper level. You can get your clients and staff on board with your vision and that can be powerful.
Business is rapidly changing and to stay connected in a rapidly changing world we need to master the art and science of communication, influence, presenting and storytelling. Our clients and staff are more sophisticated than ever and see through the old ways of ‘selling and telling. We now know how and why people are inspired by our stories so we have no excuse to bore everyone with hundreds of power point slides filled with data and charts.
Educate, inspire, inform, motivate, influence and even train others by getting our audiences addicted to our cause, our why, our stories.
3 tips for a great story:
- Use the rule of 3 where possible
- Make people care about your facts and figures
- Never be the hero in your own story
Sara Blakely, the founder of Spanx is the youngest self-made female millionaire in the world, sold 10 million products without spending a cent on advertising. She leveraged the power of her story and people found it irresistible. What’s your story?
Next time you are planning a boardroom pitch or perhaps a staff induction, choose the best stories that really demonstrate the point, then add a dose of data if you must.
Paula Smith is your expert in Presentation Intelligence (TM)
(Speaker CSP, CEP, Author, Master Trainer, Business Consultant and CEO of the Global Institute of Training and Presenting)
Helping experts and organisations to grow their business and their brand by harnessing the power of speaking for the past 30 years. Developer of the first Australian Qualifications in Presenting and now the world-first programme and qualification in Neuropresenting (TM)
Next 2-day Public programme (Paula’s signature programme) July 13th and 14th Perth $995.00 per person – Register for early bird rates