Make money, save money, save time and be happier now.
One of the principles for adult learning is relevance.
Can I use this knowledge or skill in my life or workplace now or in the not-so-distant future? I coach a lot of emerging speakers and trainers: speakers who have a great message for the world, and want to turn what they know – their expertise – into a business or a profitable practice. Speakers who want to be able to adapt their message for a commercial market. One of the first questions I ask them is: ‘If I was CEO of an organisation how would your message either make me money, save me money or save me time?’ Your message or your presentation must be relevant to your target market and their current issues. Lots of topics are interesting and may even have the ‘wow’ factor but would I pay for them? Many presenters have some brilliant content and ideas but to an organisation which has very clear outcomes and a strict budget they might say:
‘So what! Who cares!’
Be ready to answer these questions if you are wanting to work with any organisation:
- Will this presentation or training solve a current problem? 2. Will this presentation or training make my organisation money or save my organisation money? 3. Will this presentation or training help me or my staff to be more productive?
- Will this presentation or training help my staff to be more engaged so the above can be achieved?
- Is this presentation or training relevant now?
Even an individual attending your public workshop is looking for answers to a problem they may be experiencing now. They may want to be slimmer, richer more tech savvy or just happier. Even if you have a signature keynote you are known for you can still contextualise it to make it the right presentation for the right audience at the right time.
People want NOW presentations – ‘sometime later’ or ‘for someone else’ is not always an easy sell.
Paula Smith is your expert in Presentation Intelligence ™
Professional Speaker CEP CSP, Author of Speaking in the Shower, Powerful Presentation Principles and Sell Your Story, Master Trainer and Business Consultant.
Paula helps experts, entrepreneurs and organisations harness the power of Presentation Intelligence™ to grow their business and their brands. Paula is also the Director of the Global Institute of Training and Presenting.
In-house programmes and keynotes can be booked at any time Australia wide or Internationally – Contact Paula to talk about your organisational goals