GITP’s master classes stand out in a crowded market place.

We were pretty excited to launch our comprehensive set of leading-edge master classes in 2018, although most of our expert trainers have been presenting in their area of expertise for many years.

Being in the training industry for the past 30 years, I can’t remember how many times I have heard the ‘boring training’ complaints and debates.  There is an old saying in the industry that states that there are no boring training topics, only boring trainers.  If this is the case, whey are there still so many trainers out there delivering training that people want to escape from and never return?

Training, workshops or presentations that are engaging and dynamic are the ones that people want to attend and because they are actively engaged in the content, they learn and remember the information and training so much better.

Our master classes are designed to be highly interactive with relevant and up to date content, delivered by purpose-driven trainers and experts. The ones who invest their time learning how to be exceptional trainers and presenters.

No more boring workbooks; only brain-friendly, active discussions and methods that create real change for you and your organisation.

Although we have created 30 master classes, we also offer bespoke solutions if one of our master classes cannot be customised or contexualised to your organisational needs.

We hope you enjoy the GITP difference.

Paula Smith – CEO

A quick and easy tip to help you plan your next presentation.

The most critical parts of your presentation are your opening and closing.

Apart from your presentation opening needing to grab the attention of the audience right from the start, you need to ensure your critical key messages are communicated at the beginning of your presentation or very close to and reinforced at the end of your presentation. Your audience will remember the first and last things you say to them so make sure your powerful key messages are communicated in the places where your audience is more likely to retain them.

The law of primacy and recency (also referred to as the primacy and recency effect suggests that we retain information first presented to us and information presented to us at the end of a presentation or conversation but we tend to forget much in the middle.

A 2013 study also found that the primacy effect is prominent in decision making. Great news for those board meetings and sales presentations. There is a large importance of the first reward on subsequent behaviour. The reward in a presentation may be a piece of exciting news or mind-blowing statistic or the unveiling of a new product in a sales presentation. This will prime the audience for more rewards as you continue.

Your audience should be able to recall the main point of your presentation with ease long after the presentation has finished so they can either share the information with others or take any action suggested from the presenter.

With this is mind, don’t wing your opening or closing. Craft a clever opening that gets attention and arouses curiosity that is aligned to the purpose and key message of your presentation.

When it’s time to close your presentation loop it back to your opening statements, phrases, actions or message and make sure the last words they hear you say are the ones you want them to remember and repeat.

How much work do you put into crafting your opening and closing?

Are your presentations memorable?

Paula Smith is the leading expert in Presentation Intelligence (TM) and the developer of the world-first National Diploma or Certification in Neuropresenting (TM)

Professional Speaker CSP, Master Trainer, Author and Business Consultant helping experts and organisational leaders to grow their business and their brand by harnessing the power of speaking for the past 30 years.

Paula’s next Presentation Skills Master Class – The Exceptional Presenter is in Perth on November 9th and 10th – More information and registrations here

or contact Paula to arrange an in-house programme for your key people.

www.paulasmith.com.au

I am a little bit obsessed with quality training and presenting. For the past 30 years I have been helping trainers and presenters to step up, step out and share their expertise through a variety of different modalities. It is my belief that you owe it to your participants, clients or attendees to develop your presenting and training craft not just your topic or skill area. Earn the right to take that platform, boardroom or training room. Only when you bring your whole self to your presentation by mastering the art, science and practice of quality training and presenting can you truly be a treasured gift for your audience.

As CEO of the Global Institute of Training and Presenting I had the great pleasure of hosting the Great Training and Speaking debate last night with our GITP community.

The key topics that were explored and debated over a lively discussion and 3 presentations were:

1. Accredited training (Nationally Recognised) versus non-accredited training
2. Keynote speaking versus training/workshops
3. Your Intellectual Property (IP) or off the shelf materials and resources.

Our 3 speakers (RTO Owner and VET Expert Janet Curran, Keynote Speaker and Leadership Expert – Suzanne Waldren and Master Trainer and Team Development Expert – Louise Kelly) brought to the room some of the pros and cons to each of the debate topics and we were also moved and delighted with the personal journeys they shared with us from their experience in the industry.

After 3 thought provoking presentations and a lively audience debate and discussion, it was time to vote. The voting paddles started waving after every question was laid before them. There was much  laughter and some groans and grumbles when they realised that couldn’t sit on the fence, a vote must be cast.

This proved much harder for the group than they thought as there are so many variables to be considered in such a diverse industry and so many more modalities that professionals can use to make an impact and solve problems for their clients. However, the last paddle was waved and the results were in.

Before I reveal the results, below are the 3 top pros and cons from the room for each modality. There were many more presented to be discussed and debated but dessert and hot coffee was calling and it was evident from this passionate group that if we didn’t stop for a break the list would just keep growing.

Accredited Training

Pros:

1. National Standards and Regulation
2. Evidence of learning and skills acquisition
3. Credibility in the market place

Cons:

1. Heavy Compliance
2. Not as flexible
3. VET Industry isn’t perfect

Non-Accredited Training

Pros:

1. Can make bespoke solutions for clients
2. Only accountable to your client – not regulated
3. Can get products and services quicker to market and charge accordingly

Cons:

1. Lack of standards across the industry
2. Less access to some government funding options
3. Credibility in some sectors

Keynote Speaking

Pros:

1. Large audience reach for a big impact for shorter amount of time.
2. Higher fees for professional keynote speakers
3. Travel to wonderful places for work

Cons:

1. Harder to build relationships with attendees
2. Bureaus may not want you at the start of your career
3. Sometimes difficult communicating your value and the time/expertise it takes to plan and develop a keynote

Delivering training/workshops

Pros:

1. Bespoke solutions for clients
2. Great relationships with participants
3. Deeper level of learning/skill acquisition for attendees

Cons:

1. The time needed to plan, prepare and deliver the training
2. Quality of some trainers/workshop leaders in the industry
3. Accessing quality training materials

Develop you own IP

Pros:

1. Complete control of your message and the quality
2. Positioning yourself as a category of 1
3. Can leverage, license and re-purpose own IP

Cons:

1. Time to develop your IP
2. Skills to develop materials, models, resources and systems
3. Expert positioning needed to communicate value of new IP

Buying IP off the shelf

Pros:

1. Save time
2. Variety to choose from
3. White labelling or co-branding options

Cons:

1. Quality of materials
2. Other trainers using same material
3. On-going costs

The caffeine and sugar levels were now adjusted and the results were announced.

• Non- accredited training won by a whisker over accredited training
• Keynotes won by a thread over training
• And develop your own IP was a clear front runner over buying off the shelf.

But after another healthy discussion it was unanimous that the key statement agreed by all was the real winner.

“It all depends”

It depends on the outcomes needed, the timeframe, the location, the experience of the presenter, the branding, the business, the budget and the list went on and although the debate was over we continued to chat over a glass of wine or whiskey and it was clear that this conversation or debate was never going to be over.

There are pros and cons for every delivery mode of sharing your expertise, whether it be training, speaking, coaching, consulting, publishing and even curating it’s all about the impact you make on an individual or organisation that counts not always about the modality you choose.

Just ensure your very best self turns up to share because your audience deserves it.

Paula Smith CSP, CEP is your expert in Presentation Intelligence ™ 
Speaker, Master Trainer, Author and Business Coach helping indiviudals and organisations to grow their business and brand by harnessing the power of speaking and powerful communication

Developer of the world-first programme in Neuropresenting which is now a National Diploma Qualification
Conatct Paula to organise an in-house programme for your key staff or enquire about our public programme calendar and other amazing courses, workshops or keynotes.